Anthropologie
ANTHROPOLOGIE LUXURY TOTE BAGS
Creating canvas bags for fashion industry client
How Supreme Creations worked with Anthropologie to create some inspiring tote bags
Anthropologie was founded in Wayne, Pennsylvania in the year 1992. Since then, it has grown in stature as a brand known for unique accessories, chic boho clothing, gift items and home decor products.
A signature style and consistency in design makes Anthropologie stand out with its products. Notably so in their products inspired by arts, entertainment and fashion.
From alphabetised tea and coffee mugs, crockery pieces, to their signature floral products. Anthropologie’s designs have taken the fashion world and the markets by storm in the last few years.
In line with their signature style which signifies Anthropologie’s passion and commitment towards ethically manufactured and sustainable products, they approached Supreme Creations for their new canvas tote bag requirement.
Printing delicate artwork design on natural canvas fabric
One of the most popular original gift ideas by Anthropologie involves using the customer’s initial of the first name in their designs. This time, for their new Marie monogram tote bag collection when they were looking to print an artist exclusive artwork on either side of the bag, they reached out to us.
As per the requirements, the bag was expected to stand by itself on the display shelves to appear artisan and offer a perception of luxury.
For the same, we decided to add a gusset reinforced with a card to the bag for some extra support. The card was especially sourced in a shade of light brown color so it would not clash with the natural colors of the cotton, still following Anthropologie’s requirements for an environmental and sustainable design.
An 11oz cotton natural canvas was selected by Anthropologie’s creative team as the fabric for the project. We had to take extra care in printing the delicate designs on this fabric, while ensuring we used only water-based inks as per the Bags of Ethics standards.
Crafting premium tote bags in budget
The canvas monogram tote bag we had designed for Anthropologie was such a big success that they decided to create a small one in the next season, this time in partnership with another artist. We too contributed by suggesting a few options that could help increase the bag’s perceived value.
We turned these bags into an everyday accessory by making them more fashionable with a contrasting black handle and adding a small pocket inside to help carry everyday necessities.
Also, to make it more sustainable and environment friendly, we decided to remove the inside cardboard and repacked it with recycled printed paper belly wrap to make the bags rolled up.
The artisan look of these freshly designed bags was recreated by rolling up and stacking them on wooden shelves in shops.
See more of our natural canvas printed tote bags here